When she was 14 years old she discovered iMovie, edited some self-made movies and never stopped thinking about a career in the film industry. Several internships in production houses, a study of communication design and three years as an Art Director in a videoagency later, she started directing her first TV Spots.

With a good understanding for brands and their strategy and a taste for aesthetics and fashion, she looks at a brand from a different perspective and meets the current zeitgeist with her films.